Free Tool
RPM Calculator
Calculate your revenue per thousand impressions as a publisher.
RPM stands for Revenue Per Mille (mille is Latin for thousand). It's what publishers earn for every 1,000 ad impressions on their site. RPM helps you understand your actual earnings and compare monetization across different ad networks.
Use this calculator to find your RPM, estimate monthly earnings, or figure out how many impressions you need to hit your income goals.
I want to calculate:
Your RPM
$3.20
Formula: RPM = (Revenue ÷ Impressions) × 1,000
Earn $4.50 RPM with Adventory
Monetize your developer or maker audience with quality sponsors. Monthly payments.
Understanding RPM
What's a good RPM?
It varies wildly by niche. General content sites might see $0.50-2 RPM. Tech and developer sites typically earn $2-5 RPM. Finance and B2B niches can hit $5-15+ RPM. Your audience's value to advertisers determines your rate.
RPM vs CPM
CPM is the advertiser's cost. RPM is your revenue. If an ad network charges $5 CPM and takes a 10% fee, your RPM is $4.50. Always compare networks by RPM, not CPM, since that's what actually hits your bank account.
How to increase RPM
Focus on audience quality over quantity. US and European traffic pays more. Engaged readers who spend time on your site are worth more than drive-by visitors. Better ad placement (above the fold, in-content) also commands higher rates.
Monetize your developer audience
Adventory connects your site with quality sponsors. $4.50 RPM for founding publishers, $5 minimum payout. Privacy-friendly, non-intrusive ads that match your audience.
Want to advertise instead? Reach our audience →