Sponsor Guide
Everything you need to sponsor indie apps and developer tools effectively.
What you'll need
Logo
Your product logo or icon
- • Square format (e.g. 200 × 200px)
- • JPG or PNG
- • Displayed at 28–40px depending on format
Product Name
Your app or product name
Tagline
Your pitch in one line
- • Lead with the benefit, not the feature
- • Be specific. "Save 10 hours/week" beats "Save time"
- • End with a soft CTA if you have room
Destination URL
Where clicks go
Add UTM parameters to track performance in your analytics:
https://yoursite.com?utm_source=adventory&utm_medium=sponsorship&utm_campaign=q1-2025How it looks
Your sponsorship appears naturally within the publisher's layout. Here's an example placement.
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Test variations
Not sure what works? Create multiple creatives for the same campaign. We'll rotate them and you can compare performance in your dashboard.
Pro tip: Test 2-3 different headlines with the same image. Headlines have the biggest impact on click-through rates.
Review process
Every sponsorship is reviewed before going live. We check for:
- •Image quality and readability
- •Headline accuracy (no misleading claims)
- •Landing page relevance
- •Fit with our audience (dev tools, SaaS, indie products)
Reviews typically complete within 24 hours. If something needs adjustment, we'll let you know what to fix.
Launch your first campaign
$5 CPM. $20 minimum for founding advertisers. Go live within 24 hours.
Start a Campaign